Six ways to make web 2.0 work

Via Jane Hart comes a timely article from the Mckinsey Quarterly on six ways to make web 2.0 work.

Last week I participated in a planning meeting for staff developers & an Education strategy group meeting on ‘Working on the Teaching and Learning Plan - Priorities, Realities and the way forward’ at. The Ed Strag group at CPIT is made up of senior management & is a think tank / talk fest / networking group which discusses various organisational strategies so that implementation of said strategy is democratised.

I have always seen the opportunities that Web 2.0 provided as a good way to assist with knowledge sharing, networking & knowledge creation within CPIT & the ITPNZ sector. I blogged previously on the power of wikis & especially about the books by Tapscott on wikinomics & Wikipatterns by Mader. Recently I had a brief read of Enterprise 2.0 implementation by Aaron Newman & Jeremy Thomas via Google books.

Small changes have taken place over the last two years at CPIT to improve organisational communications. Our CEO forums are all archived & there are opportunities for staff to join discussion forums on CPIT wide issues. However, getting people to engage with web 2.0 type tools in the workplace has been an up hill struggle. So the six recommendations come at the correct time to trigger some thinking about how CPIT could leverage web 2.0 to assist in promoting ongoing learning within the organisation. The recommendations are along with present context are:-

1) The transformation to a bottom-up culture needs help from the top:- We seem to have buy-in from the top but I don’t think the bottom knows about it.

2) The best uses come from users—but they require help to scale:- This is where staff development & IT need to assist. Staff development with providing pertinent training where required & IT with more user friendly ‘help’ facilities.

3) What’s in the workflow is what gets used:- Attempts have been made to include timetabling, planning and work plans into one area but at this time not all the elements are ready & so there is an interruption in workflow to do any planning or communication as our main groupwise calendars do not talk to our main timetable management system or to the organisational wide strategic planning database.

4) Appeal to the participants’ egos and needs—not just their wallets:- We showcase people who have good ideas but perhaps we are not using the correct forums, methods or not promoting these occasions well.

5) The right solution comes from the right participants:- Identifying the right participants is a key & then supporting, nurturing and promoting them. This is something we can still improve on.

6) Balance the top-down and self-management of risk:- We need to study this one more and adjust to our current context.

Web 2.0 is a tool that can be used to improve the flow of knowledge & innovation within our institute. This is especially so when faculties, schools and divisions are still working within vertical silos. There is still a need to harness the wisdom that is all over the institute by providing the right tools, building awareness of these tools & providing the right support at the right time so that the use of these tools can be maximised.

Group participation - the power of wikis

I did my daily check of bloglines to see that several blogs have been exploring the themes of group participation and the power of social networking. In contrast, I have been involved in several activities at work that revolve around the use of technology to open up the forum to a staff which have had very little interaction. Although the little that has taken place has been of a high quality.

To start with, Tony Karrer’s blog reported on these books which evangelise the possibilities for the use of technology to network. These are Surowiecki’s Wisdom of the Crowds, Tapscott’s Wikinomics, and Libert & Spector’s We Are Smarter Than Me. All good reads with a multitude of examples from industry, academia and the community of how social networks open up a myriad of opportunities for the average person to contribute, discuss, learn and disseminate ideas, information and philosophies. Derek Wenmouth’s blog provided news that the hallmark encyclopaedia Britannica is now also using the wiki concept to update the encyclopaedia. What will be next?

Last weekend, I read the book Wikipatterns by Stewart Mader which offers advise on how to set up a wiki community. A good practical book that puts into practice the ideas proposed in the other three books above. A website from which the book was constructed models the concepts described in the book. Of particular relevance to me was his analysis of ‘people and adoption’ patterns that help make a wiki community vibrant, organic and significant. On the reverse side, the ‘anti-people and anti-adoption’ patterns were also detailed. I will need to study the book more deeply this weekend to see why our staff forums (both CPIT wide & school based) have so few participants and report back next week on whether the wikipatterns proposed apply to the context at CPIT.